USA & PATAGONIA

Public Advertising Seminar
October 2-8, 2005

Brett Pierce, former producer for Sesame Workshop (formerly Children's Television Workshop), shared his experience and expertise as a 20-year veteran of children's television and radio programming with audiences in Neuquen and Ushuaia.  He explained  the key elements a good social marketing campaign must have in order to bring about social and behavioral change, such as the need to target a specific audience (preferably youth) and the importance of finding ways to motivate people to change their behavior. The co-sponsor for this program, FundeSur, set up both programs in Neuquen and Ushuaia.